Moneycorp: A digital transformation


Moneycorp is a leading international payments firm headquartered in London. A global hub of fintech innovation.

To turbocharge their digital transformation, we partnered with the business to translate the brand into a digital experience. We created a digital brand and content system. Upgraded legacy infrastructure and developed practical toolkits to sustain the change.

The Challenge

1. Embed a customer-centric approach

2. Redesign the experience

3. Install a new CMS to improve performance

4. Launch 7 sites internationally

Services

Ethnographic research
Strategy
Digital brand & design system
Content design
Information architecture
Experience design
Art and creative direction
Guidelines and playkits

The research

Putting human-centric thinking at the heart of our approach. We united quantitative and qualitative research to challenge our thinking and understand how Moneycorp could genuinely serve its customers.

The strategy

We co-created a digital vision, strategy and roadmap. The proposition and experience pillars guided decisions on design and technology. We also developed a modular content approach — block system instead of templates — to give flexibility and speed.

How we launched 7 websites quickly


Mapped the experience and audited the content across sites

Rather than design individual pages, we mapped possible combinations of blocks needed to house any content.

We narrowed these blocks down to give us the maximum design flexibility and the build team a realistic workload in the time available.

The deprioritised blocks were added to the backlog.


Designed a responsive system of building blocks

This robust system meant we could piece pages together like a jigsaw.

We built page wireframes ready to be filled with content.


Delivered a content style guide to provide consistency

This provided the content team with clear direction. It also sped up the internal process and ensured consistency from localised teams.

The results

80%

Increase in new registrations a month after launch

15%

Increase in leads

12>2

Reduction in secs of page loads times

We can help you transform

and jump has helped businesses of all shapes and sizes grow — from small innovations to big bangs.

Change doesn't have to be scary. Whatever your needs, we are here to help.

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