Mission: digitise and decarbonise the fleet and logistics industry
Fleetcor is an NYSE-listed global business payments and spend management company.
Digitisation and decarbonisation are transforming the industry. Fleetcor wants to be the leader in EV and business payments and use these waves of change to modernise and deliver value.
Since 2021, we've been on a journey with the firm to use digital and experience design to unlock customer-centric innovation and help them achieve their mission.
Change is hard. In Fleetcor's story of change, we wanted to celebrate the hard work and results.
Services
Research
Strategy
Design Sprint
Prototyping
Experience Design
Product design
Low-code build
🌏 Net Zero is the new economic opportunity of the 21st Century.
— MP Chris Skidmore, UK Government
Our journey together
Phase 1
Benchmark and
index performance
Phase 2
Vision, experience strategy
and roadmap
Phase 3
Digital Innovation
in EV
Phase 4
Product and
content system
What Fleetcor said about the collaboration
“and jump bought creativity, energy and evidence to unite the business around one voice.”
— Phil Iley, VP of Digital Innovation, Fleetcor
“The prototype came with an unexpected WOW factor. We loved the clean, modern look and feel and intuitive navigation, which was very different from the existing customer experience.”
— Kathryn Gough, VP, Product and Transformation, Allstar Business Solutions
“This is a significant step forward for our business as we approach 2023 - a new chapter in our propositions and digital experiences. One driven by customer insight, determination and positive energy within the team.”
— Phil Iley, VP of Digital Innovation, Fleetcor
Programme highlights
Phase 2
Vision, Experience Strategy and roadmap
We triangulated technology trends and customer and market insight to create a new vision and experience strategy that united payments and mobility.
Phase 3
Digital Innovation in Electric Vehicle
Using our custom design sprint, we identified opportunities, innovated new EV features for the online platform and developed a new service.
Phase 4
Product and content system
To showcase the offering, we digitised the brand, modernised the customer experience and built a modular product and content system for global rollout.
In more detail
Phase 2
Digital vision and experience strategy
We united creativity, rigour, and evidence to create a vision and experience strategy that the whole business could get behind and execute.
We started by deeply understanding the market and audience to spot patterns and trends. Using our digital performance methodology, we benchmarked and indexed Fleetcor against its sector using 12,000 data points.
Armed with insight, we designed vision workshops with leadership and management, getting them to think differently and with empathy on how we create value.
This became the springboard to map the end-to-end experience across the four business regions, showing the opportunities for growth and innovation alongside a clear strategy and roadmap to unite payments and mobility.
We played back our findings, got buy-in, and started making key opportunities real.
7/10
Top of the pops were the Fintechs. These digital Ed Sheerans gave us 7 of the top 10 performers and lots of food for thought.
What we discovered
Net Zero is changing the logistics industry at its core. Despite wanting to transition to greener business models, 80% of UK businesses are SMEs without the capability and capacity to make the shift.
Our research showed that the experience of transitioning to electric scored 3.8 out of 10.
Fleet operators want access to the latest tools, information and technology to connect different parts of the business, manage assets and compete in the modern green economy. Those who help them connect the dots, win.
— and jump research
Phase 3
Digital Innovation in Electric Vehicle
Fleet operators are under pressure to transition to greener business models and EVs. But many, particularly SMEs, lack the tools, information, and technology to make the shift.
Fleetcor asked and jump to innovate new EV features for their online platform. We ran our custom design sprint to identify opportunities and develop a new service.
Putting customer-centricity at the heart of the process and running first-hand research became a game-changer.
Not only did the insights identify breakthrough EV ideas and solutions, but they also united teams, gave confidence, and validated the experience strategy, showing a greater opportunity to be the leader in EV.
What we learnt
“Making change is hard, but sometimes you just need to start. There’s never a perfect time. Ask yourself: what’s the cost of doing nothing.”
— Chris Rain, co-founder
Phase 4
New product and content system
The experience strategy showed the fleet industry needs greater digitisation and more Fintech-type experiences.
With the 2030 Net-Zero target approaching, Fleetcor wants to position itself as a leader and innovator in EV and business payments.
It asked us to create a new digital brand and experience for Allstar, the UK’s market-leading fuel, EV and expense card providers for businesses, with 1.2 million cards in circulation. Customers rely on Allstar for payments, managing spend, checking fuel prices, and discovering the latest fleet news and trends.
We partnered with the business to deliver a new digital brand, product, and content system that could be applied to Allstar and globally.
Let’s start something special
and jump has helped businesses of all shapes and sizes grow— from small innovations to big bangs.
Whatever your needs, we are here to help. Change doesn't have to be scary. Let's jump!